Growing up in rural Ontario, Canada, Joe Morton was introduced to the efficacy and simplicity of natural products (mom Gabriella owned a health-food store), and the power and wisdom of network marketing (dad Gordon, Sr., ran the Canada offices of a multinational network-marketing company).
A passionate advocate of both the nutritional and the network marketing lifestyle, Joe, has dedicated his executive career with XANGO to driving a global evolution in distributor relations and sales that has spanned the globe in more than 40 countries.
Joe is known for his tireless efforts on behalf of XANGO’s distributors worldwide. Joe’s determined mantra of discovery and recognition of new leaders has propelled XANGO’s phenomenal growth and field success stories.
Before founding XANGO, Joe led international business and global expansion for several network-marketing corporations. As he helped build the new international footprint of the direct sales industry, Joe immersed himself in the culture of each market and cultivated relationships with leaders worldwide.
Passionate about sports, Joe was a founding member of an emerging brand of running shoes called Altra footwear. In addition to shoes, Joe has helped start and grow a bike company called Razik bicycles.
Joe is an author of the book, “Positive IN” and enjoys speaking about human transformation and human potential. Positive IN is dedicated to teaching how to put positive into our minds each and every day so positive can flow out in all the roles that we play in society.
Joe loves spending time with his wife, Caryn, and their four children. He also contributes his time and resources to things like leading charitable missions through the XANGO Goodness Foundation, and he has served on the board of an area Chapter of the Boys & Girls Club, and with the Boy Scouts of America. And watch out, mountain peaks of the world: Joe has begun his assault on “the Seven Summits,” the highest points on each of the world’s seven continents. (Two down; five to go!) Joe keeps himself busy in his off time by being involved in endurance sports such as ironman triathlon, marathons and ultra marathons. Other hobbies include rock climbing, ice climbing, hiking, guitar and skiing.