He has more than 20 years of active trajectory in the formation and coaching of workers, profesionionals, managers, executives, and entrepreneurs of more than 60 areas of industry and commerce. His conferences can create a casual, comfortable and fun atmosphere, provoking simple and direct language that he uses to handle complex concepts and put them in practical examples and applicable for the environment of the attendees.
He regularly participates in the formation of managers and executives with programs focused on leadership in his many different slopes, as to topics of sales, merchandising, creativity and innovation. For the third year in a row (2006,2007,2008), he has been the speaker with the highest audience in the National Week of the Little and Medium businesses, organized by the Secretary of Economy. He has given conferences in different business forums of the country and Central America in cities like Tijuana, Cd.Obregón, Hermosillo, Nogales, Cancún, Chetumal, Torreón, Durango, Mexicali, Mérida, Monterrey, Zamora, Guadalajara, Tegucigalpa and Panama City. He has participated in events organized by the Secretary of Economy, COPARMEX, Copreson, Kätedra, Intermoda, and other associations and business organisms of the country. He is the author of the books “100 Promociones irresistibles para micro y pequeños negocios” (100 irresistible promotions for the micro and small business”), “9 promociones extraordinarias para tu negocio” (9 extraordinaire promotions for your business) and in 2008 he published “De novato a chingón” (From a rookie to awesome”), “Manual de mercadotecnia y ventas” (The manual of marketing and sales).
He has collaborated as an adviser in more than 100 businesses of all the sizes and more than 120,000 people have participated in his courses and conferences in Mexico and Central America. He has collaborated as a writer in the magazine “Entrepenur”(México Edition) and more recently in the web page www.ideasparapymes.com. Many of his decalogues of marketing can be found on the web page of the newspaper El Universal of Mexico City.
His work has received mentions and interviews in the newspapers El Economista, El Asesor Comercial México, Reforma, the magazine Entrepreneur, the magazine Alto Nivel, the newspaper Empresas y Empresarios, the magazine Franquicias Hoy, Novedades de Cancún, Novedades de Chetumal, Diario de Xalapa, and El Heraldo of Chihuahua and more than 200 blogs and websites of México, USA, Argentina, Chile and Spain.