Jorge Rosas

Jorge is an Attorney-at-Law who focused his practice in the HR function, he studied at Escuela Libre de Derecho, the most prestigious law school in México. He graduated with honors and received an award for being the best of his class. He obtained a Master of Laws degree at the University of Pennsylvania, and a certificate in Business and Public Policy at Wharton Business School. He also obtained an MBA degree at IPADE Business School, in which he was ranked top ten of his class; he also participated in an International Exchange program at CEIBS (Chinese Europe International Business School) in Shanghai, China. More recently, he participated in a program called “Interpersonal Dynamics for High-Performance Executives” at Stanford University, and in a program called “Advanced Finance for Senior Executives” at Harvard Business School.

From the professional perspective, he served as Partner in the labor department of Baker & McKenzie, the largest law firm in the world, in which he worked for 11 years and earned several distinctions (i.e. one of the youngest partners of the firm at 29 years of age). As partner of the firm he was responsible to coordinate the LATAM Labor Practice Group.

He also served as Regional Director of Human Resources at Allergan, a pharmaceutical company owner of Botox patent, with operations in more than 80 countries. Under this capacity, he was responsible of all HR matters in Latin America, in countries such as Argentina, Brazil, Colombia, Venezuela, Chile and Mexico.

He served during almost five years as the Chief Human Resources Officer of Cinépolis. He was responsible of all HR, Transformation and Labor matters worldwide (i.e. Mexico, Brazil, USA, United Arab Emirates, Chile, Spain, India, Colombia, Peru, Argentina and Central America), serving more than 38,500 employees, leading a team of more than 500 HR professionals. Jorge’s strategy had three components: Talent, Leadership & Culture. Talent: To make all HR processes transparent, he implemented a transformation project called “Start” using the Cloud technology. Leadership: He transformed the conventional learning platforms with a L&D project called “Harvard ACT”, in association with Harvard Business School. Culture: to improve Cinépolis’ brand, and customer experience, he implemented three cultural transformation projects: “Amazing Service”, “We are all Cinepolites” in association with Disney Institute. In the 2015 International Convention of the company, he obtained the “2013-2014 Best Director Award”, recognition granted to the Best Director in both Corporate & International matters during the last two years.

In March 2017 Jorge joined THE WALT DISNEY COMPANY / ESPN to serve as Diversity, Inclusion & Wellness HR Sr Director, a position based in NYC. Under this capacity, Jorge is responsible for all Diversity, Inclusion and Wellness matters globally, to help the company creating an inclusive and diverse environment in which everyone contributes with their potential. Under this role, he conducted a global assessment of the different dimensions of diversity relevant for each region, created the Global Dashboard and Metrics System (GDMS) and the D&I Action Plans that were approved by the General Managers to be implemented in each of the international operations. He is also responsible to lead the Wellness team of the company, and to re-design the Wellness strategy, focusing on three main attributes: Presence (Mindfulness), Activity & Good Eating.

During his professional career he participated in several forums, seminars, symposiums, as SPEAKER, in more than 100 events all over the world. In 2016, IPADE wrote a case about his achievements in Cinepolis, and the creation of the TLCFactor Concept, which is today his personal brand. This case was shared with more than 1,500 participants of MEDE, MEDEX, AD1 and AD2 programs. This year TEDx invited him to participate in his first TED Talk, with the Topic: “In which fear did you discover you were courageous”. He is now a professional speaker, and shares the concepts learned and applied by him during his professional career in Entertainments and Sports industries, using elements of both to engage his audience.

He is co-founder of Wharton-Penn Club México, he is member of the 2014-2017 Harvard Business Publishing Corporate Learning Partners’ Advisory Council, and more recently, he integrated the World Economic Forum Mexico Gender Parity Taskforce. He is professor in two of the most prestigious Universities in México: Escuela Libre de Derecho and CIDE (Centro de Investigación y Docencia Económicas).

Jorge also founded “Éntrale” an association to hire people with disabilities, leading the 49 HR VPs of the Mexican Business Council (“Consejo Mexicano de Negocios”), and started an alliance with the National Commission to Prevent Violence against Women (CONAVIM), to hire women who have been victims of domestic violence.

In 2015, Jorge received the “HR Executive of the Year” award by AMEDIRH, the most prestigious HR Association in Mexico part of the World Federation of People Management Associations. In 2016, IPADE wrote a case about Jorge, in which they analyze the Talent, Leadership and Culture initiatives he implemented in Cinépolis to transform the HR function and contribute to the globalization of the company. This case has been shared more than 50 times to more than 1,500 IPADE’s participants in AD1, AD2, Mede & Medex programs.

In 2017, Jorge was awarded by Harvard Business Publishing with the gold medal of the “Brandon Hall Award” in the category “Excellence in Leadership Development”.


  • Español
  • Inglés