He holds a Ph.D. in Social Psychology and is currently Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia.
He has advised numerous companies on consumer research and lifestyle marketing issues. Michael is in demand as an acclaimed lecture-series Speaker to business groups around the world; in recent years he has delivered keynotes in South Korea, Brazil, Peru, Japan, Germany, Mexico, the United Kingdom and Poland.
Earthshaking Trends: What you need to know NOW about keeping your top consumers.
Fundamental categories that form the bedrock of marketing strategy and customer insights simply no longer exist. You need to understand the new landscape of consumer behavior, so you don’t get left in the dust.
A Moving Target
Consumer behavior is a moving target but understanding how “deep meanings” influence customers worldwide will improve your aim.
The Young and the Restless: Capture the Hearts, Minds and Wallets of Millennials
U.S. Millennials spend $600 billion per year, but their choices change faster than Lady Gaga changes her outfits. How can you adapt to connect with these “always on” but always changing shoppers?
We Really ARE What We Wear: How the Psychology of Fashion Influences Consumer Behavior
Customers literally choose from thousands of options. Fashion marketers need to dig deeper if they want to sync their offerings with what their customers seek.
“Prof. Solomon…was able to make us think of new ways to use consumer behavior to frame our own activities…. He was able to inject humor to maintain attention yet did not deviate from the basic task at hand that was to educate and provoke thought”
-David Friedman, V.P. Marketing,
The customer is king (or queen). Yet the best product or service will fail if consumers don’t have a positive encounter when they consume it. That’s because what you sell is NOT a product – it’s an experience that consists of the core offering plus everything that goes with it. This includes the physical or digital environment where shoppers find it, the people who sell it, and even how others react to the purchase. This experience is what attracts – or repels – the customer. With so many options available, he or she will quickly walk away from a negative encounter. But he or she also will reward organizations that provide satisfying experiences with long-term loyalty.
At the end of the day, it’s vital for marketers to become more consumer-centric – to understand the experience from the customer’s perspective rather than just the manager’s perspective. And, that challenge is even more daunting when we understand that today’s consumer is changing dramatically as he or she finds new ways to interact with companies.
This fundamental insight is what is drives increased interest in customer experience management (CEM or CXM). A growing number of organizations now recognize the importance of tracking every interaction with customers as if it is their last – because it could be. You’ll get a through overview of today’s consumer, and the major issues we need to understand in order to create and maintain a positive customer experience over the long-term.
At the end of this presentation, you will understand: