Michael Solomon

He holds a Ph.D. in Social Psychology and is currently Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia.

He has advised numerous companies on consumer research and lifestyle marketing issues. Michael is in demand as an acclaimed lecture-series Speaker to business groups around the world; in recent years he has delivered keynotes in South Korea, Brazil, Peru, Japan, Germany, Mexico, the United Kingdom and Poland.

About his Keynote

Earthshaking Trends: What you need to know NOW about keeping your top consumers. 

Fundamental categories that form the bedrock of marketing strategy and customer insights simply no longer exist. You need to understand the new landscape of consumer behavior, so you don’t get left in the dust.

A Moving Target

Consumer behavior is a moving target but understanding how “deep meanings” influence customers worldwide will improve your aim.

The Young and the Restless: Capture the Hearts, Minds and Wallets of Millennials

U.S. Millennials spend $600 billion per year, but their choices change faster than Lady Gaga changes her outfits. How can you adapt to connect with these “always on” but always changing shoppers?

We Really ARE What We Wear: How the Psychology of Fashion Influences Consumer Behavior

Customers literally choose from thousands of options. Fashion marketers need to dig deeper if they want to sync their offerings with what their customers seek.

Testimonials

“Prof. Solomon…was able to make us think of new ways to use consumer behavior to frame our own activities…. He was able to inject humor to maintain attention yet did not deviate from the basic task at hand that was to educate and provoke thought”

-David Friedman, V.P. Marketing,
U.S. Cellular

Walk a Mile in Your Customer’s Shoes

The customer is king (or queen).  Yet the best product or service will fail if consumers don’t have a positive encounter when they consume it.  That’s because what you sell is NOT a product – it’s an experience that consists of the core offering plus everything that goes with it. This includes the physical or digital environment where shoppers find it, the people who sell it, and even how others react to the purchase.  This experience is what attracts – or repels – the customer.  With so many options available, he or she will quickly walk away from a negative encounter.  But he or she also will reward organizations that provide satisfying experiences with long-term loyalty.

At the end of the day, it’s vital for marketers to become more consumer-centric – to understand the experience from the customer’s perspective rather than just the manager’s perspective. And, that challenge is even more daunting when we understand that today’s consumer is changing dramatically as he or she finds new ways to interact with companies.

This fundamental insight is what is drives increased interest in customer experience management (CEM or CXM).  A growing number of organizations now recognize the importance of tracking every interaction with customers as if it is their last – because it could be. You’ll get a through overview of today’s consumer, and the major issues we need to understand in order to create and maintain a positive customer experience over the long-term.

At the end of this presentation, you will understand:

  1. Today’s consumer experience and how it is changing due to technological and cultural disruptions.
  2. What determines a shopper’s level of satisfaction with a consumer experience and how to increase engagement with the organization.
  3. How an organization can gather insights about its customers’ experiences in order to improve them.
  4. How to design an outstanding customer experience and emerging techniques that will help you to bond with your customers for the long-term.

BE THE FIRST CHOICE

Everything is a choice!

  • Making someone a leader of an organization or team
  • Deciding which company to work for
  • Preparing for change management in an organization
  • Buying one brand over another
  • Even responding on a dating site

A choice is a problem to be solved.  Some economists tell us that we’re like robots – calm, cool, collected decision-making machines that carefully weigh all the evidence and make the best objective choice.

The real world doesn’t work that way!

Have you ever asked yourself:

  • How do I convince my team that the choice I made is best for us?
  • Why in the world did I pick this toxic place to work?
  • Why genius responded to a downturn in the market by selecting this really lame strategic option for us?
  • On what planet is this the best brand?
  • What was I thinking when I decided to go out with him?

Our choices and other behaviors often seem “irrational” after the fact, but there’s often a method to our madness — even if we don’t know what it is.

So, what drives our choices?  To answer that question, we need to understand the hidden forces that bias our decisions.

Don’t be #2!  I can help you to identify the hidden triggers that drive our choices.